SEO Strategy for Purchased Domain

Steve Wagner

Project Requirements

Having recently purchased an existing domain complete with website collateral with strong search engine ranking, the client required both project management and SEO strategy to maintain the search engine prominence of the website whilst introducing new key revenue streams, updating to improved site structure and URL pattern, transferring relevant ranking to alternative areas of the site and introducing a rebrand.

Solution Provided

By analyzing the existing domain and identifying a clear migration path, we provided a strategy that allowed the SERPs to be relatively well protected (with a view to small-medium term return to strength) whilst introducing new elements, design and site structure that will enable the client to take the existing site in a new direction and achieve significant increase in value.

Skills Used

  • Project Management
  • Search Engine Optimisation Techinques
  • SEO Strategy
  • URL Rewriting
  • 301 Redirects
  • HTML
  • CSS
  • Content Management System Experience
  • Google Webmaster Experience

Search Engine Optimisation

Fair Web Solutions has performed a number of website and domain acquisitions on behalf of clients. With a strong knowledge of SEO techniques and understanding of how to bring a purchased domain or website in-house, we are able to ensure your migration runs smoothly and that you preserve the necessary page rank, SERPs, traffic volumes and site functionality.

(aka Search Engine Optimization)